Digital Marketing Assistant

Program Description

Digital Marketing Assistants work with new and ongoing marketing campaigns. Their role includes supporting a company’s marketing team by helping execute online marketing strategies, managing digital content, analyzing performance data, and assisting with various digital campaigns. Responsibilities include one or more of the following: content creation and management; social media management; email and campaign support; SEO and website optimization; advertising; analytics and reporting; and general marketing support. Positions can be found in many industries, including business, law, healthcare, and more.

This program features courses that will provide students with essential skills and knowledge relevant to today’s dynamic marketing environment, with an emphasis on digital marketing. The program consists of four courses that cover topics such as basic marketing concepts and principles; technology used for capturing and analyzing data, communicating with prospects, and developing online and printed media; considerations for messaging and the differences between writing to persuade, engage and perform; and the importance of keyword usage when writing for an online audience. All topics are intertwined with specific emphasis on digital marketing, the role of search engines, search engine optimization, considerations for organic and paid online marketing, blogs, social media, mobile marketing, and how data analytics guide online marketing strategies. Students will be prepared to take Google’s Fundamentals of Digital Marketing certification exam at the end of the program.

Students enrolling in this program should possess strong computer literacy skills, proficiency in the  MS Office suite, excellent written communication skills,  strong organizational skills, effective time management abilities,  and the ability to work independently. Access to a computer and the internet is also necessary.

Digital Marketing Assistants find employment opportunities in various industry sectors, including privately held companies and non-profit organizations. For additional career information, please refer to Career Coach: http://ccbc.ems​icc.com/

Program Outcomes

Upon successful completion of this Continuing Education Workforce Certificate, students will be able to:

1. identify basic marketing concepts and terminology;

2. explain goals and elements of a digital marketing strategy

3. create engaging online content for a specific target audience;

4. use a variety of technology and software applications to create marketing material for several formats;

5. demonstrate the skills and knowledge needed to earn the Google Fundamentals of Digital Marketing Certification;

6. create a portfolio of digital marketing materials; and

7. research and identify several opportunities for continued professional development after credential attainment.

CCBC Pathway & Track

Business Pathway: Business Leadership Track - Pathways are designed to help you meet your academic and career goals by aligning related courses and programs.  Pathway students participate in a variety of activities that help explore career opportunities in their field of study.  You can meet with a CCBC advisor who help align — or realign — your educational plan with the Pathway that best supports you and your goals.

Program Credential

CCBC Credential: ​Students will be awarded a Continuing Education Workforce Certificate, and will have access to a Continuing Education academic record (transcript).​

External Credential:  Fundamentals of Digital Marketing Certificate

Certifying Organization: Interactive Advertising Bureau Europe and The Open University​

Financial Aid and Payment Options

We offer financial aid by packaging public and private funding options to those who qualify, in select Continuing Education courses and programs. Additional opportunities for financial support include partial payment options through Nelnet Business Solutions and tuition waivers for those who qualify. Resources outside of CCBC may also be available through employer/sponsor paid tuition, the Department of Rehabilitation Services (DORS), and your local office of workforce development.

Some CE Workforce Development Certificate Programs are eligible for early high school funding through Maryland Blueprint for qualifying BCPS high school students.  Please check with your School Counseling Office to determine your eligibility for the BCPS Tuition Benefit Program. 

Program Length

​4 months

Application Process

To apply, go to www.ccbcmd.edu/apply and complete the CCBC Continuing Education Workforce Certificate program application.  An email will then be sent with program information and any additional requirements necessary to apply for the program.

Open Entry – No screening or documentation required.

Prior Learning Assessment

This program has no options for obtaining course waiver(s) for prior learning.

Program Course Sequence

Program Contact Information

Program Coordinator: Priscilla Cheung-Ing | ​pcheunging@ccbcmd.edu​ | 443-840-​1612​ | Essex BESS 122

Program Assistant: Kristal Parker |  kparker3@ccbcmd.edu | 443-840-4483 | Owings Mills 302​